HERMÈS PARIS — Digital & Print Campaign · 2023
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An Hermès scarf shaped by my graphic universe — the crossover nobody saw coming.
Designing an Hermès carré as part of a series of international collaborations with designers handpicked by the house. Representing France, I brought in my visual world — colorful, joyful, expressive — for a campaign where obsessive craft meets creative freedom. The kind of collab where you stop and think: there's no level above this one.
LADURÉE — Valentine's Day Limited Editions · Packaging · Print & Digital Campaign · 2025
She draws the butterflies — I make sure they land in the right place.
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Art direction and design of a series of limited-edition boxes for Ladurée's Valentine's Day collection. A four-hand collaboration with illustrator Fleur Arnaud: her illustrations, my art direction — typography, color, layout, print and digital adaptations.
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Each box tells a chapter of a love story, from "First Date" to "Madly in Love", with a progressive build in tone and craft.
A style we ended up calling "elegant kawaii".
P'TIT PÈRE — Branding · Packaging · Photoshoot · Digital Communication · 2023
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A branding for dogs slicker than most startups raising 10M.
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Full brand universe creation for P'tit Père, a Lyon-based ethical dog food start-up, 100% made in France.
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A multi-month collaboration — brand strategy, visual identity, packaging, photoshoots, e-commerce and digital communication. A joyful, vibrant and distinctive world that helped redefine the visual codes of the French pet care market.
MINI — European "Play" Campaign · MINI × McCann Paris · Print & Digital Campaign · 2022
Taking "MINI" at face value — the smartest form of wit there is.
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European print campaign for MINI, commissioned by McCann Paris. The brief: tap into the world of toys and gamification with a "kidult" tone, inviting grown-ups to rediscover the joy of play.
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A project led end to end — from creative concept to photoshoot, through to outdoor rollouts across Europe. Two guys, a gas station, a handful of miniature cars. No headline, none needed. MINI, literally.
FAUCHON — La Fauchon Week · Branding · Print & Digital Campaign · 2021
Fauchon pink, sweet lips, and nothing else. Sometimes the sharpest art direction is everything you choose not to show.
Fewer pastries, more desire.
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Print and digital campaign for Fauchon, rolled out across Paris — outdoor and digital.
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Post-Covid, while everyone was still wearing a mask, the creative stance was clear: sweet, pink, unapologetic lips. A chic, indulgent wink — fully in line with the Fauchon spirit, somewhere between luxury food and Parisian fashion week.
LINKEYS — Linkeys × TBWA · Branding · UX/UI · App mobile · 2023
A referral platform with branding that actually makes you want to refer someone.
That's already 80% of the job done. The little Linkeys character deserves a full-time contract.
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Full UX and UI redesign for Linkeys, an HR services platform, in collaboration with TBWA.
The challenge: turning a world that isn't naturally glamorous into something colorful, human and approachable.
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Drawing on Japanese illustrators, I built a warm, enveloping visual language in tune with the reality of HR.
End-to-end design as a duo with a copywriter — her on the words, me on everything else.
GROLSCH × LE SUCRE — Pop Around Event × Le Sucre · Event Campaign · 2023
The kind of poster you spot on the street and smile at before even reading the caption.
A bike loaded with Grolsch, Le Sucre in Lyon, a Saturday night. The perfect brief doesn't exi...
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Art direction for an event campaign for Grolsch, in partnership with Le Sucre in Lyon.
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The concept: transplanting a piece of Amsterdam onto the Lyon rooftop : bikes, tulips, a full Dutch atmosphere.
An immersive experience for which I designed everything, from outdoor posters to the event's visual identity.
GEMOTION — Branding · Photoshoot · Video · UX/UI · Digital Communication · 2023
A monogram that weaves itself like a necklace, a plum tone that sidesteps the usual jewelry pink.
An identity with as much character as the designer behind it. Since 1996, and it hasn't aged a day.
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Full brand universe creation for Gemotion, an international artisan jewelry designer who reached out after discovering my website.
The brief: to build a visual setting worthy of her pieces. Branding, strategy, photoshoot, video, UX/UI, social media.
A full end-to-end collaboration, handled with the intimacy and discretion the pre-launch phase called for.
PLAY-DOH — "Shape Your World" · Hasbro · Branding · Print & Digital Communication · 2025
Brand direction and visual identity design for Play-Doh's 70th anniversary. The iconic modeling clay was at a crossroads:
a cluttered graphic world, a narrative aimed at parents rather than kids, and a head-on fight with screens.
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The brief — start from scratch and make the product iconic again, from the point of view of the child who creates,
not the parent who tidies up.
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Campaign concept: "Shape Your World" : free creation as an act of empowerment. A maximalist, unapologetic visual system — saturated pop colors, bold bubbly typography, joyful and absurd staging of clay creations.
Seventy years of legitimacy, restaged through a child's eyes.
JCM — Branding · UX/UI · 2021
Le Journal du CM, full blue — the kind of rebrand that says "we mean business" without taking itself too seriously.
The giant pencil carried like a trophy, a fitting metaphor for the community manager's job: writing on your feet, often in a group, and always under pressure.
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A media outlet for community managers that finally has the branding to match the people who spend their days polishing everyone else's. Full blue, clean, effective. Like a good community manager on a Monday morning.
KINDOON — Branding · UX/UI · Mobile & Desktop App · 2024
A LinkedIn, but useful. Mapping the skills inside a network instead of scrolling 6 a.m. productivity posts — genuinely refreshing. The purple-and-mustard branding hits the perfect balance.
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Brand universe and website design for Kindoon, a skills-sharing platform born in Belgium and rolled out internationally.
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A project handed to me by a marketing project manager at Havas.
The concept: a social network that puts people first, built to pass on knowledge and hard skills across the world.
C'EST MOI QUI L'AI FAIT — C'est Moi Qui L'ai Fait × Métropole de Lyon · Branding · Digital Communication · 2024
Designing an identity for kids without slipping into princess pink or dinosaur blue is a tightrope walk.
This one is joyful, punchy, and kids just want to dive into it. Literally.
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Visual universe for a creative workshop campaign aimed at the children of Greater Lyon, commissioned by the Métropole de Lyon.
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I designed a cast of mascots inspired by 1930s retro references: a playful, colorful, deeply pop world built to speak to kids and parents alike. From character design to social media activation, the project rolled out across schools and workshops throughout the metropolitan area.
V2H — Naming · Branding · UX/UI · 3D Illustration · 2021
"Your customer experience copilot": and a relaxed 3D avatar working from a laptop.
Vincent understood that to sell great customer relationships, you start with your own. Smart branding and a sharp website for a CX consulting firm founded by a multi-award-winning expert (Stevie Awards, French Customer Service of the Year).
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The entire universe was built around his "copilot" positioning — custom 3D illustrations that bring the idea of guidance, direction and steering to life — adding energy and a human layer to a sector that too often defaults to corporate.
PONTICA SOLUTIONS — Branding · UX/UI · 2024
An international mission for Pontica Solutions, a multi-award-winning Ukrainian company (Stevie Awards, Clutch, ISO certified) specialized in customer experience for major accounts.
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Recommended by a former DDB project lead, I designed the branding and UX/UI for presentation templates and case study decks. A rigorous piece of work with passionate, demanding teams. The absolute kings of the creative brief.
TWIDDLE — Naming · Branding · UX/UI · Print & Digital Communication · 2022
Three surgeon-researchers, one global patent: the first suture needle capable of curving inside the human body.
Making a hyper-elastic suture needle feel desirable is the kind of brief 90% of art directors run from.
The result: a medtech brand with as much personality as a B2C startup. Zero complications, design included.
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Recommended by the director of agency Bel Ami, I handled every layer: naming (Twiddle — the tiny needle that wiggles), strategy, branding, UX/UI, packaging, and even full-immersion video in operating rooms.
A multi-month build that proves you can bring real personality into even the sharpest corner of the medical world.