Expertises
Brand identity, creative territories, rebrands that refuse to play it safe.
I build brand DNA with real edge — not guidelines that get forgotten between two meetings.
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In French and in English, because good ideas don't carry passports.
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Flexible on format: upstream to set a clear direction before everyone scatters in ten directions, in production to hold the bar when things speed up, or as senior backup on the phases you can't afford to get wrong.
The way I work is simple. Clear communication, sharp reactivity, high standards.
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No three-week silence, no deliverable landing out of nowhere on a Friday night. Steady check-ins from the first brief to final delivery, built around your deadlines — not mine.
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And above all: I listen. Properly. The kind of listening that saves you from redoing the same thing three times because nobody asked the right question upfront.
SERVICES
CREATIVE DIRECTION
THE STRATEGY
Defining the overall strategy of your project.
Concept, storytelling and brand direction.
Leading and supervising creative and technical teams.
Keeping message and visuals in perfect alignment.
ART DIRECTION
THE CRAFT
Shaping the visual orchestration of the project.
Building a cohesive creative universe.
Staging emotion with intent.
Working in French and English alongside UX designers, motion designers, filmmakers, illustrators and beyond.
CONSULTING &
GUIDANCE
Understanding and unpacking your creative brief.
Auditing your project: its needs, its goals, the real challenges to tackle.
Shaping the brand territory and framing the project hand in hand.
Steering the project and rolling it out across every digital touchpoint.